The award is presented during the Vienna Rum Festival, shining a spotlight on Europe’s finest creations. An experience that inspires professionals, producers, distributors, retailers, and rum lovers alike – because here it’s not the label that counts, but the true excellence in the glass.
The European R(h)um Award was created out of the conviction that rum deserves its own stage – one that puts quality, craftsmanship, and taste at the center. As part of the Vienna Rum Festival, the award brings together Europe’s finest products – regardless of how well-known a label may be or how elaborate a bottle is designed.
Here, only what’s in the glass truly counts.
For a long time, we felt the absence of such a competition. With this award, we close a gap in the European rum landscape: producers, distributors, retailers, and enthusiasts gain a platform that showcases diversity and celebrates excellence. An event that excites both professionals and the public alike – and honors rum in all its richness.
At the Vienna Rumfestival, visitors can experience firsthand how the submitted products are tasted live by a world-class jury. The evaluation takes place on the main stage in front of the audience – the tasting is transparent, while the scoring itself remains confidential.
The winners are announced on site, celebrated by a jury that represents the very highest level of expertise.
These awards reflect the exceptional quality of the winners.
